We have Internet now.
Why hasn’t book publishing improved? Technology has changed a bit since books the days of cut wood blocks and repurposed wine presses. With desktop publishing, print-on-demand (POD), ebooks, audiobook files and the Internet, upfront capital investment in the material aspects of publishing is no longer required and the role of the traditional publisher has diminished.
We all have access to this wonderful newish invention called the Internet search engine which should have realized the dream of decentralized connectivity and reduced the need for a middleman to select, distribute, market and sell books. Blocking the way between author and reader are the vestigial organs of the old publishing system that mainly dealt in offset print paper books that had to be produced, stored and distributed at great cost. Technological progress frees human beings from the material drag of the old system and leaves only the tasks that will never be performed by machines: writing, editing, final proofreading and reviewing. The profits from book sales need not be siphoned off by those now useless middlemen, distributor, marketer, and seller. Even though the Internet has made these roles obsolete, they have, monstrously, become even more powerful and centralized than ever. The “big five” publishing industry monopolies, Google and Amazon are the very opposite of what the Internet promised humanity. Good literature is essential for a thriving culture.
What do we need?
A cooperative platform model of publishing and selling, designed to cut out unnecessary middlemen, reward the essential work of those directly involved in writing and editing and ensure that authors can be paid for every book sold or borrowed throughout the extended lifetime of the book. Continue reading →